Marketing Techno Festival

Project Overview

This music festival "Magnitude,” was where I individually created advertising assets, tickets, merchandise and more. In this project I wanted to convey that dancing to the beats will make attendees feel the force and magnitude of the music. The location, Bali is situated on the “ring of fire,” which signifies the line of volcanic activity. The powerful techno beats can make the ground feel like an earthquake, adding to the festival’s intensity. All visuals were designed and composited by me, with the exception of the monkey graphic which was sourced.

In the techno events space, bright colours are renowned for their vibrancy and connection to attendees. That’s precisely why I have chosen these vivid hues, as their combination perfectly reflects the style of the genre. Considering the psychology behind these colours, purple signifies peace of mind, yellow represents happiness, and turquoise reflects cheerfulness. The logo’s concept was inspired by the disco ball, known for its ability to reflect vibrant light colours. I created the logo in Illustrator. For the colour version, I used gradient mesh.

Advertising and Merchandise

Using the monkey as a DJ on the poster was inspired by Bali’s wellknown monkeys, and it adds a touch of uniqueness and transports the audience to a different world, setting the tone for the event. The marketing goal was to create merchandise that attendees could use at the festival or simply on the beach. These include lighters, beach towels, flip-flops, cups, beach chairs, sunglasses, and power banks.

To keep the visual language consistent and memorable through the merchandise, the festival tickets, social media ads, and posters use the colours black, purple, and pink as the focal tones.
The black background contrasts the vibrant colours of the fonts and illustrations; they also symbolize the night. The colours pink and purple are used for the day tickets and symbolize the happiness and fun of the festival.